Category Archives: weibo

Weibo use by UK universities

I’ve blogged in the past about the potential of chinese social media for our recruitment and marketing. I recently managed to commission a survey of Weibo use by UK universities (carried out by @yimeizhu ). This will eventually be worked … Continue reading

Posted in weibo | Tagged , , | 2 Comments

Could Weibo overtake Twitter?

Most people think of Weibo as a ‘chinese twitter’ (if they think about it at all), but what if it made a play for the global market? Does it have the potential to overtake the original? I’ve been working on … Continue reading

Posted in weibo | Leave a comment