3 months in, who is using our Facebook page, and how?

Further to earlier posts and here and here  the foundation centre facebook page is going from strength to strength. There’s starting to be fairly regular postings on the wall, in the main they are casual queries from prospective students.

An issue at the moment though is that these queries are being answered by me (either directly or indirectly), rather than by other students, even though in many cases this would be straightforward and could possibly be more informative. One question asked how difficult a particular programme was, and this might have led to an interesting discussion from current and past students – but didn’t 😦

The number of active users is relatively high, as you can see from the graph below (the dip at the start is from the christmas break). So people are coming to the site, just not participating. Perhaps they are all lurkers? I’m not really sure how FB defines active users in this context.

I’m not really sure how to try and get our FB page to the next stage of community development. I can keep on plugging away at it, building up the raw number of fans in the hoping of achieving a critical mass, or there might be some other way to increase engagement from the current fans.

One purpose of these blog postings is for me to record thoughts and examples about the FB community development, but i’d also be interested to hear if anyone else has had (or even overcome!) these sorts of obstacles, or if anyone has any useful comments or links. All help appreciated.


About digitalscholar

I am a sociologist with an interest in new technology. Previously I’ve worked on a number of projects at Lancaster University and the Open University looking at the use of new technologies and social media by researchers. I was also a social sciences teaching fellow at the foundation centre at Durham University teaching sociology and anthropology. I am now a senior lecturer at the University of West London's Institute for Teaching, Innovation and Learning where I oversee the foundation provision and support retention. I'm sure I'll still be interested in, and occasionally blog about, tech related things. I use this blog to post thoughts about using new technologies in my professional academic life and wider thoughts and links relating to technology more generally.
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One Response to 3 months in, who is using our Facebook page, and how?

  1. Pingback: My first facebook app | Digitalscholarship Blog

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