Well three weeks after setting up our facebook page the increase in the number of likes appears to be tailing off and the page currently has 106 fans, from a rough group of current students and alumni of 470 odd, which isn’t too bad, although hopefully there will continue to be incremental improvement over time. You can see from the graph below the the main launch saw a lot of activity and that daily activity has died down, but not gone away completely!
The insights feature within facebook pages gives a fairly decent demographic breakdown of our current users, two thirds of whom are female and most are a little older, which sounds about right, but will need cross referencing with info we have about our student and alumni body (this may take some time to gather! i will edit this post when i have the data to make a comparison).
In fact since my last post there has been a number of interesting developments. One person has posted asking after textbooks and got a reply within 24 hours, so that is promising, and another current student has started a work related discussion which a colleague has engaged with.
A couple of other interesting things have happened also. I had a discussion with a student after class who was concerned that information might be only made available on FB and that as a non-user he’d be left out of the loop. He wasn’t complaining about the FC site, but rather some of the colleges at durham have taken to FB to promote their social activities and here there was a genuine concern for those who didn’t want to take part not to be left out. An important thing for all of us to remember. I stressed that for the foundation centre FB was just another channel, and would not be used as a sole channel of communication.
Another development was finding out that the student reps have set up their own facebook group (slightly different to a page) for the current cohort at the durham campus (the FC is split over two campuses). This is obviously serving a pretty different function to the site that i’ve set up and i’d be intrigued to know more about how that is being used and how our page might interact with that.
The last issue that has arisen is that i’ve stumbled across facebook like boxes which provide a window of dynamic content from a facebook page into a website. This seems like it would be a great idea for our web page, as through showing a random selection of fans and the lastest wall postings it would give prospective students a sense of the community at the foundation centre. However the box is based on an iframe and the chances of getting highups in IT to allow it seems slim at the moment!
Has anybody else used FB like boxes yet?